Over het project
Voor PeppedUp maakte ik een korte commercial rond een herkenbaar internetgezicht die jaren geleden viraal ging. Door die opnieuw in beeld te brengen, koppelden we humor en nostalgie aan het frisse verhaal van PeppedUp, een alternatief voor koffie en energiedrank.
Voor PeppedUp maakte ik een korte commercial rond een herkenbaar internetgezicht die jaren geleden viraal ging. Door die opnieuw in beeld te brengen, koppelden we humor en nostalgie aan het frisse verhaal van PeppedUp, een alternatief voor koffie en energiedrank.
Details
Jaar
2025
Klant
PeppedUp Peppermints
Klant
PeppedUp Peppermints
Klant
PeppedUp Peppermints
Het concept draaide rond het hergebruiken van een bekende virale video: een jongen die jaren geleden bekend werd met zijn uitspraken over zijn Ford Fiesta. We werkten samen een nieuwe versie uit waarin de liefde voor z’n auto plaatsmaakt voor z’n nieuwe energieboost PeppedUp. De video’s werden bewust luchtig en herkenbaar gehouden om goed te passen bij het karakter van het merk en makkelijk deelbaar te zijn op social media. De campagne bleek meteen raak: • meer dan 120.000 views in één week • een artikel in Het Belang van Limburg
Het concept draaide rond het hergebruiken van een bekende virale video: een jongen die jaren geleden bekend werd met zijn uitspraken over zijn Ford Fiesta. We werkten samen een nieuwe versie uit waarin de liefde voor z’n auto plaatsmaakt voor z’n nieuwe energieboost PeppedUp. De video’s werden bewust luchtig en herkenbaar gehouden om goed te passen bij het karakter van het merk en makkelijk deelbaar te zijn op social media. De campagne bleek meteen raak: • meer dan 120.000 views in één week • een artikel in Het Belang van Limburg
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